Ruby is the CEO of Joyous, a cloud-based AI platform that helps organizations get actionable feedback on specific operational topics through private, one-on-one chats at scale. The platform then automatically delivers a detailed action plan for leaders to execute, with no manual work required.
This combination of speed, scale, and AI automation makes Joyous a more efficient, engaging, and action-oriented alternative to legacy survey tools like Qualtrics, and far more dynamic than traditional focus groups or interviews. From day one, Joyous has focused on large, complex frontline workforces, and has recently launched a new self-service option that anyone can trial and purchase directly from their website.
Ruby is a strong advocate for developing and using AI with humanity at the centre. At Joyous, one of our core values is simple: we use AI to help humans, not replace them. She wants to spark a global conversation about what that really means. Using Joyous, her aim is to amplify the voices of people around the world. To understand their concerns, how AI is already impacting our humanity, and how it may further impact it in the very near future. Ruby believes that, with strong guardrails and responsible leadership, AI can be a powerful force for good. But she also recognises that many current and near-term applications raise important questions - which deserve a broader, more open global conversation.
Ruby often speaks at conferences and on podcasts about a range of topics, including how AI adoption at scale can succeed when done in a structured and transparent way. Joyous is a prime example, having applied AI across 11 of 15 steps in its core workflow and earning the trust of major enterprise customers. In fact, one of the world’s largest telcos selected Joyous as the only vendor allowed to use its own AI infrastructure - something even major players like Salesforce couldn’t achieve.
She also shares insights on how leaders can avoid common AI traps, both when building AI products and when introducing them into large organizations. Ruby believes that AI bottlenecks in enterprise onboarding are now a CEO-level concern, as many organizations risk missing the opportunity to differentiate. While executive appetite for AI is growing, procurement processes are often slowing adoption down.
And despite leading an AI company, Ruby predicts that human interaction will become a premium experience as more organizations attempt to replace customer interactions that should remain human with AI agents.
You can read her blog to learn more about her and the topics she writes about.
Short Bio:
Ruby first set out to be a stand-up comedian, but when that didn’t work out, she became a software engineer instead. That mix of humor, curiosity, and a deep understanding of people, combined with strong technical skill, has shaped her approach to building human-centered technology. She’s known as a forward-thinking product and data science leader, and a new kind of technology executive who blends strategy, empathy, and innovation to drive meaningful change.
