The Frontline Feedback Manifesto

A declaration of intent to use employee feedback for operational improvement. Made by business legends and adopted by the world’s most innovative organizations.

1. The frontline know the most about customers, competition and processes.

Rob Markey
Partner Bain, Inventor of NPS

2. Any sense of superiority at the top, or even in the middle, will hurt you.

Kim Scott
Author, Radical Candor and Radical Respect

3. Open dialog builds trust,anonymous feedback destroys it.

Amy Edmondson
Harvard, popularized the term psychological safety

4. Don’t stop at asking the frontline what’s wrong, empower them to fix it.

Gary Hamel
London School of Business, Author Humanocracy

5. Change can be ignited top down, but it needs to be owned collectively.

Alex Badendoch
Leader of the Telstra Transformation Project in Australia

6. Frontline involvement is a capability, not a one-off project.

Marcus Weldon
13th President, Bell Labs

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Be part of 

the movement

In the bustling corridors of innovation and the strategic boardrooms of the world's most successful organizations, a revolutionary document is taking center stage – the Frontline Feedback Manifesto. It is not merely a set of ideas, but a clarion call for transformation; a declaration of intent that champions the use of employee feedback as the keystone for operational excellence. This manifesto, authored by visionaries and solidified by the practices of the most forward-thinking companies, comprises six fundamental principles:

1. Insight from the Ground Up

"The frontline know the most about customers, competition and processes," declares Rob Markey, Partner at Bain and inventor of the Net Promoter System (NPS). This principle is grounded in the belief that those who directly interact with the elements of the business hold the most accurate and timely knowledge. Markey urges organizations to "skip as many layers as you need to, to get to the people doing the work." It is a call to flatten hierarchies when it comes to insight collection – because frontline employees are not just the face of the company to the outside world; they are its eyes and ears as well.

2. The Pitfalls of Power

Kim Scott, the author of 'Radical Candor', articulates the second tenet: "Any sense of superiority at the top, or even in the middle, will hurt you." She cautions against the arrogance that often accompanies power, warning how it deafens the ears of leaders to valuable frontline discourse. "You get a little power, you get a little arrogant, and then you’re not listening to people anymore." Scott notes, highlighting the need for humility and active listening across all levels of leadership.

3. The Currency of Trust

Harvard's Amy Edmondson, who coined the term 'psychological safety', professes that open dialog builds trust, while anonymous feedback destroys it. Edmondson's contribution to the manifesto warns, "If you only ever ask for feedback in secret it sends a loud message - feedback here is unsafe." It is a statement that urges leaders to cultivate an environment where feedback is not only safe but encouraged and valued publicly.

4. Empowerment to Act

"Don’t stop at asking the frontline what’s wrong, empower them to fix it," urges Gary Hamel of the London School of Business, emphasizing the importance of enabling frontline workers to apply their insights to solve problems directly. Hamel, a vanguard in organizational change, speaks to the heart of proactive problem resolution, "There’s a big payoff when you give employees the opportunity to tackle the real-world, close-at-hand problems they confront every day."

5. Collective Ownership of Change

The manifesto also carries the wisdom of Alex Badendoch, recognized for her leadership in the Telstra Transformation Project in Australia. “Change can be ignited from the top down, but it needs to be owned collectively.” She states that change must be a shared journey, "You cannot jam change down people's throats, where their involvement is required for success." It is a principle that emphasizes the need for collective buy-in and shared responsibility in any change initiative.

6. A Continuous Endeavor

Finally, the manifesto is anchored by the wisdom of Marcus Weldon, the 13th President of Bell Labs, who articulates the significance of making frontline involvement an enduring practice. "Including the frontline in improving things is not a one-off project, it’s an organizational habit of great companies, that exists in the everyday flow of work." Weldon’s principle underlines the idea that consistent involvement of the frontline is a hallmark of exceptional organizations.

Download the Frontline Feedback Manifesto.

Download and share the manifesto to embrace the six revolutionary principles that are driving success in the world's top organizations.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Join the Frontline Feedback Movement.

Sign up to register your organization as part of the Frontline Feedback Movement.

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Summit 2024
Leading from the front

An exclusive event for forward-thinking CEO's to get behind the frontline feedback movement.

Ritz Carlton, Half Moon Bay,
San Francisco, November 2024

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Book release

Leading From the Front,
Not the Top

We're publishing a comprehensive guide on how the world's most innovative organizations use frontline feedback to achieve operational excellence.

Read an excerpt from the book