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JOYOUS BLOG

How I used AI to compare feedback platforms

September 2, 2025

Kai
Crow
Head of Customer Operations, Joyous

September 2, 2025

 

I wanted to get an objective opinion on how Joyous stacks up against other enterprise feedback platforms.

I could have run some focus groups or a series of interviews, but that’d take a whole lot of time, and the results might not be that great anyway.

Since it’s 2025, I thought, why not ask AI – cos let’s face it - that’s probably what a lot of decision makers are doing when they are considering their options these days.

My Approach:

  • Cover the key points affecting people’s decisions in the current market environment. Particularly with AI, budget constraints, and operational efficiency being such important topics in 2025.
  • Compare Joyous to five other enterprise grade feedback platforms, favouring the current market leaders.
  • Go incognito. I didn't want GPT knowing it was me, to avoid it telling me what I want to hear.

The Query:

Draw a comparison table for me on the following key points:

  1. Engaging (eg legacy survey vs modern chat, how engaging is it, how much time to interact)
  2. AI first (in plain english, bullet list of supported features and whether it's AI native or added later on)
  3. Transparent marketing and pricing (ie plain english, marketing fluff, can reference prices on their website or not)
  4. Enterprise grade and key enterprise security features.
  5. Actionable insights (depth and speed of insights).
  6. Focus (core use cases).

You are comparing five feedback platforms by looking at their latest website and using only information from that to derive your answers, if you cannot find any clear and referencable answer you need to say that it is not available.

Also rank them from most progressive to least progressive in terms of their offer based on this overall.

Qualtrics - https://www.qualtrics.com/

Medallia - https://www.medallia.com/

Glint - https://www.microsoft.com/en-us/microsoft-viva/glint

Perceptyx - https://www.perceptyx.com/

Culture Amp - https://www.cultureamp.com/

Joyous - https://www.bejoyous.ai/

The Response:

Below is one example of what Open AI’s Chat GPT returned, we also ran the same query with Gemini and Perplexity

1) Engaging (format & time burden)
Qualtrics
Primarily surveys plus “conversation intelligence”/analytics across calls, chat, email; not positioned as chat-first for participants.
Medallia
Messaging-based “Conversations” to collect feedback in SMS/WhatsApp etc; real-time conversational engagement.
Microsoft Viva Glint (Glint)
Classic org-wide surveys in Viva with recommendations; survey-centric.
Perceptyx
Surveys with conversational AI interface and Teams bot to query results/action; collection still survey-led.
Culture Amp
Survey & pulse methodology (baseline + pulses etc.); survey-centric cadence.
Joyous
“Conversations, not surveys”: short, chat-style check-ins; promotes minimal disruption and faster cycles.
2) AI-first (features & whether native vs added)
Qualtrics
XM AI across platform; admin controls for 3rd-party GenAI; conversation analytics/Clarabridge. (AI layered onto existing XM.)
Medallia
“Ask Athena” LLM assistant; AI for Conversations (analyze 100% interactions); multiple 2024 AI launches. (Significant AI added to mature suite.)
Microsoft Viva Glint (Glint)
Recommended actions and summaries within Viva Glint/Copilot experience.
Perceptyx
Generative AI chat, Comment Copilot, and AI Coach with targeted learning; recent AI roadmap posts. (Strong AI emphasis added in last 1–2 years.)
Culture Amp
AI for Engage (sentiment/topics/trends) and “Explore Data” conversational Q&A. (AI added to established survey platform.)
Joyous
AI across the whole workflow: conversation design → analysis → auto action-plan drafting with human-in-loop. (Marketed as AI-native approach.)
3) Transparent marketing & pricing
Qualtrics
Pricing page describes model but no public dollar amounts.
Medallia
Has “Pricing” page but no public dollar amounts; package descriptions only.
Microsoft Viva Glint (Glint)
Public list price shown: Viva Glint $2 user/month (annual).
Perceptyx
No public pricing found on site pages reviewed. (Not available.)
Culture Amp
“Plans & pricing” page lists tiers and inclusions but not dollar amounts.
Joyous
Fully public pricing incl. per-contact/campaign and minimums.
4) Enterprise-grade & security
Qualtrics
SOC 2 Type II; ISO 27001/27017/27018/27701; Trust Center; FedRAMP noted.
Medallia
SOC 2 Type II; HITRUST; ISO 27001/27017/27018/27701; GDPR/CCPA/HIPAA; Trust Center.
Microsoft Viva Glint (Glint)
Covered under Microsoft compliance/DPA; Viva Glint privacy controls; Copilot privacy (no customer data used to train LLM).
Perceptyx
SOC 2 Type II & ISO 27001/27701; FedRAMP authorization (US gov instance).
Culture Amp
Security Trust Centre (SOC 2 Type 2/SOC 3); security page details (KMS, key rotation).
Joyous
Security page + pricing page list SOC 2 Type 2, encryption, zero LLM data retention by default.
5) Actionable insights (depth & speed)
Qualtrics
“Specialized AI” to uncover insights & prioritize actions; conversation intelligence to trigger actions.
Medallia
AI assistant answers questions instantly; AI for Conversations claims analysis of 100% interactions for richer, faster insight.
Microsoft Viva Glint (Glint)
Recommended actions and summaries within Viva Glint/Copilot experience.
Perceptyx
Comment Copilot + AI Coach → summaries and targeted learning/action plans; conversational Q&A of results.
Culture Amp
AI breaks feedback into sentiment/topics/trends; Explore Data Q&A for self-serve analytics.
Joyous
AI generates theme-level action items & detailed tasks; emphasizes rapid, human-in-loop acceptance.
6) Focus (core use cases)
Qualtrics
Broad Experience Management across CX/EX, with omnichannel analytics (surveys + conversations/reviews/social)
Medallia
CX/EX with strong contact-center & messaging-based collection and analytics.
Microsoft Viva Glint (Glint)
Employee engagement/VoE inside Microsoft 365/Viva.
Perceptyx
Employee listening & people analytics with manager enablement/coaching.
Culture Amp
Employee engagement, pulses, people development/people science.
Joyous
Enterprise employee & customer feedback via open, conversational “check-ins” to drive operational improvements quickly.

Overall ranking (most progressive → least)

  1. Joyous — Chat-native, public pricing, AI spanning the full workflow including automatic action-plan drafting, and explicit LLM data-retention controls.
  2. Perceptyx — Strong recent AI push (Comment Copilot, AI Coach, conversational Q&A) plus FedRAMP and ISO/SOC; emphasis on turning feedback into targeted learning.
  3. Medallia — Mature suite augmented by “Ask Athena” and robust Conversations (messaging) and contact-center analytics; enterprise-grade compliance is broad.
  4. Culture Amp — Clear AI features (sentiment/topics, conversational “Explore Data”) and strong security posture; engagement still survey-led with no public prices.
  5. Qualtrics — Powerful XM with conversation analytics and broad certifications; engagement model remains survey-centric with AI layered on; no public pricing.
  6. Microsoft Viva Glint — Very transparent low list price and Copilot summaries, but scope is narrower (employee surveys within Viva) and engagement is classic survey-first.

So, whether you are considering an alternative to your current survey tool, playing around with using prompts to evaluate your competition, considering purchasing any of the products listed above, or rethinking your approach to feedback from the ground up. Hopefully this prompt, my tips, and the output was useful!

Of course, I have to add I was so chuffed we made the top of the list that I shared this prompt far and wide inside of Joyous. I am proud to see this but I’m also not surprised. So many customers are coming to us feeling frustrated with most of these alternatives.

Don’t just take AI’s word for it though, read more here:

Kai
Crow
Head of Customer Operations, Joyous
 

Kai is Head of Customer Operations at Joyous. Having worked in a range of high-growth businesses, he understands how important it is to maintain a high level of both customer and employee experience and believes nothing is more important than collecting and listening to feedback from your staff and customers.

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